Essence GU Yard Tour
Inspiring Students: ESSENCE GU Yard Tour’s First Stop is Texas Southern University
By: Laurin Starr
Texas Southern University buzzed with energy as the ESSENCE GU Yard Tour made its highly anticipated stop on campus, bringing together a powerful lineup of leaders, innovators, and rising voices in journalism. Students packed into the event space, eager to hear firsthand how some of today’s most influential media professionals built their careers—and how they continue to shape the future of storytelling.
The panel featured journalists and content creators who have carved out unique paths in the media landscape, from digital reporting and entertainment coverage to broadcast news and editorial leadership. Each speaker shared personal stories of ambition, resilience, and responsibility, offering students a transparent look into the realities of working in the field.
One panelist emphasized the importance of authenticity in modern journalism, noting that audiences connect most with storytellers who remain true to their voice and values. Another highlighted the role of innovation, explaining how journalists must now master multiple platforms—video, social media, and audio—to reach diverse communities.
Students listened closely as the speakers broke down the shifting media industry, addressing everything from newsroom diversity to the rise of independent storytelling. The panelists encouraged aspiring journalists to embrace curiosity, seek mentorship, and build portfolios that reflect both skill and purpose.
Beyond the discussion, the Yard Tour created an uplifting space for TSU students to network, explore career opportunities, and engage in conversations that extended far beyond the stage. The event reinforced the university’s longstanding commitment to cultivating excellence in communications and empowering the next generation of Black media professionals.
By the end of the program, students left with not just inspiration but actionable advice—reminders that journalism is evolving, and that their voices are needed now more than ever. The ESSENCE GU Yard Tour celebrated TSU’s legacy, spotlighted young storytellers, and offered a glimpse of the bright future awaiting those ready to lead in the world of media.
